How we create high-impact content campaigns

1. Research

We start with your own research, content and insights. We’ll interview your sales team, top clients and prospects before using our ABM expertise to build a list of ideal prospects and conduct competitor analysis.

2. Concept

We then develop campaign and report ideas that will help you best hit your targets - be they brand awareness, demo requests or meetings. We work with your in-house team to ensure that all campaigns fit in with current sales and marketing activities.

3. Create

Then our team of writers and designers will create the report or guide that will be the centrepiece of the campaign. We’ll conduct the interviews and surveys. Pull the insights together in the best format for your audience and give you the final say on the finished creative.

4. Promote

Our campaign managers and creatives will work with your in-house marketing and sales teams to generate as many high-quality leads as possible. As Hubspot partners, we can advise and train your team on best practice or manage the whole campaign. 

5. Optimise

Through our weekly calls we’ll quickly establish what’s working and what isn’t. We’ll do more and more of what's working until the return on investment has peaked.

6. Repeat

Well look to create campaigns that can be repeated quarterly or annually and we’ll have fresh campaign ideas ready to be created each quarter.

Interested? You can either read a case study or book an intro call