What we do

SaaS firms grow with Future Content, because:

We generate leads and revenue

Following a hybrid ABM and inbound approach, we generate meaningful conversations with senior decision makers who are educated on the products USP and ready to trial.

We create industry-leading reports and guides

With 10 years of B2B content creation experience, we know how to create beautifully crafted thought leadership content that separates our clients from their competitors.


We work to performance-based contracts

Because results are everything, we work to performance-based contracts. If we don’t hit the targets agreed with our clients, they’re free to walk away. No penalties. No excuses.

“I’m looking at this very, very healthy looking pipeline and I can attribute 80-90% of it to Future Content. The numbers of leads would be enough but it’s just the quality and seniority of the contacts we’re bringing in. Just focusing on the numbers would not do the story justice.”

Aaron Slater

Head of Marketing, Solverboard

"Cybersecurity is a technical and fast-moving space. I was very impressed with how quickly Future Content got up to speed and the insights they offered. They've set an extremely high bar for our content creation in terms of quality and consistency. I recommend them to other B2B SaaS founders without reservation."

Jon Abbott

Founder, ThreatAware

“Producing content with Future Content has been phenomenal. It’s helped us develop concepts which sell, focused our thinking and the content is second to none. Added to the fact that they’re a great team who are clearly invested in our success – we couldn't ask for more."

James Hirst

Managing Director, Rare Design

Case study

How one report helped a pre-launch SaaS startup generate 362 sales qualified leads and unlock 37% of their target accounts list.

Read the case study

How we create high-impact content campaigns


1. Research

We start with your own research, content and insights. We’ll interview your sales team, top clients and prospects before using our ABM expertise to build a list of ideal prospects and conduct competitor analysis.


2. Concept

We then develop campaign and report ideas that will help you best hit your targets - be they brand awareness, demo requests or meetings. We work with your in-house team to ensure that all campaigns fit in with current sales and marketing activities.

3. Create

Then our team of writers and designers will create the report or guide that will be the centrepiece of the campaign. We’ll conduct the interviews and surveys. Pull the insights together in the best format for your audience and give you the final say on the finished creative.

4. Promote

Our campaign managers and creatives will work with your in-house marketing and sales teams to generate as many high-quality leads as possible. As Hubspot partners, we can advise and train your team on best practice or manage the whole campaign. 

5. Optimise

Through our weekly calls we’ll quickly establish what’s working and what isn’t. We’ll do more and more of what's working until the return on investment has peaked.

6. Repeat

Well look to create campaigns that can be repeated quarterly or annually and we’ll have fresh campaign ideas ready to be created each quarter.


Interested? You can either read a case study or book an intro call

“These results are the best I've seen and I think it's the best marketing investment we've ever made as a group"

Phil Atherton

Solverboard Co-Founder and Director at Istoria Group

Now it's your turn