Buyer Enablement: A framework for B2B online lead generation and sales

Gartner coined the term “buyer enablement” last year with much Linkedin fanfare and a pretty decent ebook. I remember reading it and thinking “it’s sales enablement and buyer journey mapping in a...

Use ABM to align Sales and Marketing in a remote working world

I was having a conversation recently with an experienced Marketing Director and complimenting him on how effectively he’d aligned the Sales and Marketing teams at one of his clients.

5 reasons why Account Based Marketing is more relevant than ever

The landscape has shifted quickly for almost all businesses over recent weeks. It’s not just working from home that has changed, but the way we support our customers and how we run our companies,...