A model for managing content marketing campaigns

by Tom Sandford | Jun 19, 2020 ||

There’s nothing worse for a content team than pouring your heart and soul into a fabulous new piece of content only to see it left to gather digital dust in the corporate blog archive after...

The Trello hack that boosted our productivity

by Tom Sandford | Jun 12, 2020 |

Productivity

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It’s been a busy few months for us here at Future Content. Of course it's been nothing compared to the rush that NHS staff and other key workers have had to face. But we’ve definitely been going...

B2B thought leadership content marketing: customer panels are back

by Tom Sandford | May 28, 2020 ||

One of the joys of working in a content agency is you get to interview a lot of smart people on behalf of your clients. The common thread of all of our interviews over the past few weeks is this;...

5 reasons why Account Based Marketing is more relevant than ever

The landscape has shifted quickly for almost all businesses over recent weeks. It’s not just working from home that has changed, but the way we support our customers and how we run our companies,...

Why you need new case studies and reviews now more than ever

by Tom Sandford | Apr 24, 2020 ||

Historians will, I'm told, refer to this time as BC and AC. "Before Corona" and "After Corona." 

9 ways to ensure you're email marketing the right way

by Marc Woodland | Apr 17, 2020 ||

A lot of marketing activity has been reactive over previous weeks. But as marketers, it’s important to remember to pause, reflect and observe what is happening in the marketing environment, so we...

B2B content marketing questions to ask before business returns to normal

by Tom Sandford | Apr 03, 2020 ||

Earlier this week I was asked “what should business leaders and marketing directors be thinking about now to best prepare for the return of normality?” 

Uncovering B2B opportunities in uncertain times

by Marc Woodland | Mar 27, 2020 ||

This is a very difficult time for many businesses. And there’s no way of knowing how long it will last and the extent of the impact. 

4 Principles for B2B content marketing during a crisis

by Tom Sandford | Mar 20, 2020 ||

What a week that was!

How to get more conversions from your best performing blogs

by Marc Woodland | Mar 13, 2020 ||

By conversions, I’m referring to generating new contacts that may become leads for your business. A conversion from your blog is someone submitting their contact details - perhaps for a gated...