When we first met the Solverboard team, we were confident we could deliver on the targets they set. What we didn’t know was just how far we’d overshoot them.
I was having a conversation recently with an experienced Marketing Director and complimenting him on how effectively he’d aligned the Sales and Marketing teams at one of his clients.
There’s nothing worse for a content team than pouring your heart and soul into a fabulous new piece of content only to see it left to gather digital dust in the corporate blog archive after publishing.
It’s been a busy few months for us here at Future Content. Of course it's been nothing compared to the rush that NHS staff and other key workers have had to face. But we’ve definitely been going at it hammer-and-tong for the last three months, in our own small way.
One of the joys of working in a content agency is you get to interview a lot of smart people on behalf of your clients. The common thread of all of our interviews over the past few weeks is this; help me see me what’s coming, help me prepare, help me adapt.
The landscape has shifted quickly for almost all businesses over recent weeks. It’s not just working from home that has changed, but the way we support our customers and how we run our companies, for many, is profoundly different.
A lot of marketing activity has been reactive over previous weeks. But as marketers, it’s important to remember to pause, reflect and observe what is happening in the marketing environment, so we can best navigate the coming weeks and months and ensure we’re working to a wider strategy.
Earlier this week I was asked “what should business leaders and marketing directors be thinking about now to best prepare for the return of normality?”