A lot of marketing activity has been reactive over previous weeks. But as marketers, it’s important to remember to pause, reflect and observe what is happening in the marketing environment, so we...
Earlier this week I was asked “what should business leaders and marketing directors be thinking about now to best prepare for the return of normality?”
This is a very difficult time for many businesses. And there’s no way of knowing how long it will last and the extent of the impact.
By conversions, I’m referring to generating new contacts that may become leads for your business. A conversion from your blog is someone submitting their contact details - perhaps for a gated...
To: Managing Director
CC: Marketing Director
Subject: It’s time to get cracking with Linkedin
Dear Boss,
It’s time for you to get involved with marketing again. As you’ve seen, the digital...
One of the biggest issues stopping companies from hitting their growth targets is a lack of alignment between sales and marketing.
I’m in love with Linkedin’s content marketing.
I know, I know – I should get a life. And I will, I promise. Just not yet.
You see, they’ve been wooing me for years. At first, they were all too...
If you don’t already know about Mark Ritson, where have you been? The potty-mouthed marketing professor has won over LinkedIn. With 54,600 followers he has greater reach on the platform than most...
