There’s nothing worse for a content team than pouring your heart and soul into a fabulous new piece of content only to see it left to gather digital dust in the corporate blog archive after...
It’s been a busy few months for us here at Future Content. Of course it's been nothing compared to the rush that NHS staff and other key workers have had to face. But we’ve definitely been going...
One of the joys of working in a content agency is you get to interview a lot of smart people on behalf of your clients. The common thread of all of our interviews over the past few weeks is this;...
The landscape has shifted quickly for almost all businesses over recent weeks. It’s not just working from home that has changed, but the way we support our customers and how we run our companies,...
Historians will, I'm told, refer to this time as BC and AC. "Before Corona" and "After Corona."
A lot of marketing activity has been reactive over previous weeks. But as marketers, it’s important to remember to pause, reflect and observe what is happening in the marketing environment, so we...
Earlier this week I was asked “what should business leaders and marketing directors be thinking about now to best prepare for the return of normality?”
This is a very difficult time for many businesses. And there’s no way of knowing how long it will last and the extent of the impact.
By conversions, I’m referring to generating new contacts that may become leads for your business. A conversion from your blog is someone submitting their contact details - perhaps for a gated...
