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Tom Sandford

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By Tom Sandford
on June 21, 2021

Content marketers tend to avoid talking too directly about the product in their ‘top-of-funnel’ or awareness-building content.

By Tom Sandford
on October 01, 2020

Gartner coined the term “buyer enablement” last year with much Linkedin fanfare and a pretty decent ebook. I remember reading it and thinking “it’s sales enablement and buyer journey mapping in a new frock” and left it there.

By Tom Sandford
on September 04, 2020

How much would you pay for an email newsletter subscription?

By Tom Sandford
on July 10, 2020

Question: How do you generate hundreds of ideal prospects ready to purchase for a brand new B2B SaaS product? 

By Tom Sandford
on July 10, 2020

When we first met the Solverboard team, we were confident we could deliver on the targets they set. What we didn’t know was just how far we’d overshoot them. 

By Tom Sandford
on June 19, 2020

There’s nothing worse for a content team than pouring your heart and soul into a fabulous new piece of content only to see it left to gather digital dust in the corporate blog archive after publishing. 

By Tom Sandford
on June 12, 2020

It’s been a busy few months for us here at Future Content. Of course it's been nothing compared to the rush that NHS staff and other key workers have had to face. But we’ve definitely been going at it hammer-and-tong for the last three months, in our own small way.

By Tom Sandford
on May 28, 2020

One of the joys of working in a content agency is you get to interview a lot of smart people on behalf of your clients. The common thread of all of our interviews over the past few weeks is this; help me see me what’s coming, help me prepare, help me adapt.

By Tom Sandford
on April 24, 2020

Historians will, I'm told, refer to this time as BC and AC. "Before Corona" and "After Corona." 

By Tom Sandford
on April 03, 2020

Earlier this week I was asked “what should business leaders and marketing directors be thinking about now to best prepare for the return of normality?”