Tom Sandford

Tom Sandford

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Tom Sandford:

B2B thought leadership content marketing: customer panels are back

by Tom Sandford | May 28, 2020 ||

One of the joys of working in a content agency is you get to interview a lot of smart people on behalf of your clients. The common thread of all of our interviews over the past few weeks is this;...

Why you need new case studies and reviews now more than ever

by Tom Sandford | Apr 24, 2020 ||

Historians will, I'm told, refer to this time as BC and AC. "Before Corona" and "After Corona." 

B2B content marketing questions to ask before business returns to normal

by Tom Sandford | Apr 03, 2020 ||

Earlier this week I was asked “what should business leaders and marketing directors be thinking about now to best prepare for the return of normality?” 

4 Principles for B2B content marketing during a crisis

by Tom Sandford | Mar 20, 2020 ||

What a week that was!

A Linkedin connection plan for the Chief Exec

by Tom Sandford | Mar 06, 2020 ||

To: Managing Director

CC: Marketing Director

Subject: It’s time to get cracking with Linkedin

 

Dear Boss,

It’s time for you to get involved with marketing again. As you’ve seen, the digital...

I'm suddenly obsessed with Linkedin's content - and you should be too

by Tom Sandford | Feb 14, 2020 ||

I’m in love with Linkedin’s content marketing. 

I know, I know – I should get a life. And I will, I promise. Just not yet.

You see, they’ve been wooing me for years. At first, they were all too...

A blueprint for B2B thought leadership

by Tom Sandford | Feb 07, 2020 ||

If you don’t already know about Mark Ritson, where have you been? The potty-mouthed marketing professor has won over LinkedIn. With 54,600 followers he has greater reach on the platform than most...

Why you should commission a content audit

by Tom Sandford | Jan 30, 2020 ||

Why less is more for content marketing in 2020

by Tom Sandford | Jan 16, 2020 ||

How to post on Linkedin without making everyone cringe

by Tom Sandford | Nov 26, 2019 ||