Stuart Roberts

Stuart Roberts

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Stuart Roberts:

Think "what's best?", not "what's next?" for content

by Stuart Roberts | Apr 12, 2019 ||

Lessons from How Not To Plan

by Stuart Roberts | Nov 19, 2018 ||

On this cyberest of Mondays – a day dedicated to discount prices, rampant sales and clamouring consumers – it seems apt to report on an APG event I went to this Wednesday about marketing fundamentals.

Pillar pages: A quick and dirty guide

by Stuart Roberts | Aug 14, 2018 ||

What does your business want to be known for? What topics do you want to ‘own’? What are your areas of expertise? Answered that? Good. Now; how do you prove your expertise in these areas while also...

Never underestimate your clients

by Stuart Roberts | Jun 19, 2018 ||

Your customers ain’t dumb.

6 B2B marketing campaigns guaranteed to inspire you

by Stuart Roberts | May 08, 2018 ||

Is your B2B content getting you down? Bored of the same old same old? Uninspired with the insipid?

10 things journalism can teach us about content marketing

by Stuart Roberts | Dec 13, 2017 ||

When you pick up a newspaper or browse online, what is the first thing that grabs you? Probably a headline or image. As a writer, you could craft the most elegant prose ever - but most people have...

Interview with LinkedIn coach, Greg Cooper: Explaining the latest LinkedIn changes, and what's to come

by Stuart Roberts | May 09, 2017 ||

LinkedIn has changed a lot since its conception in 2002. From a site predominantly focused on recruitment, it has evolved radically - sharing articles, groups, publishing, advanced recruitment tools...

Turn your agency into a content marketing machine

by Stuart Roberts | Feb 24, 2017 ||

 

Content production is demanding.

How to write an effective content brief for awesome results - guaranteed

by Stuart Roberts | Jan 19, 2017 ||

Writing quality content is a lot like wearing old trousers; you’d better make sure you have great briefs otherwise you can get into all sorts of trouble.

Audit your content: how to do it, and the key tools to use

by Stuart Roberts | Nov 25, 2016 ||

“Hi, I’m the new marketing manager, and I think we’ll just keep things the way they are,” uttered no new marketing manager ever.