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Stuart Roberts

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By Stuart Roberts
on November 19, 2018

On this cyberest of Mondays – a day dedicated to discount prices, rampant sales and clamouring consumers – it seems apt to report on an APG event I went to this Wednesday about marketing fundamentals.

By Stuart Roberts
on August 14, 2018

What does your business want to be known for? What topics do you want to ‘own’? What are your areas of expertise? Answered that? Good. Now; how do you prove your expertise in these areas while also boosting your SEO and driving conversions? 

By Stuart Roberts
on June 19, 2018

Your customers ain’t dumb.

By Stuart Roberts
on May 08, 2018

Is your B2B content getting you down? Bored of the same old same old? Uninspired with the insipid?

By Stuart Roberts
on December 13, 2017

When you pick up a newspaper or browse online, what is the first thing that grabs you? Probably a headline or image. As a writer, you could craft the most elegant prose ever - but most people have short attention spans, and they are inundated with communications vying for their precious time. Why should they read what you write?

By Stuart Roberts
on May 09, 2017

LinkedIn has changed a lot since its conception in 2002. From a site predominantly focused on recruitment, it has evolved radically - sharing articles, groups, publishing, advanced recruitment tools - the list of functions goes on. But perhaps no change has been quite so stark as the look, feel and functionality overhaul rolled out at the beginning of the year.

By Stuart Roberts
on February 24, 2017

 

Content production is demanding.

By Stuart Roberts
on January 19, 2017

Writing quality content is a lot like wearing old trousers; you’d better make sure you have great briefs otherwise you can get into all sorts of trouble.

By Stuart Roberts
on November 25, 2016

“Hi, I’m the new marketing manager, and I think we’ll just keep things the way they are,” uttered no new marketing manager ever.