Content marketers are creative. We love to make things.
It’s a straightforward question. But, as is often the case when it comes to marketing, the answer’s not a straight ‘yes’ or ‘no’.
We live in divided times.
If you’re anything like us and our clients, you’re busier than ever.
I was having a conversation recently with an experienced Marketing Director and complimenting him on how effectively he’d aligned the Sales and Marketing teams at one of his clients.
The landscape has shifted quickly for almost all businesses over recent weeks. It’s not just working from home that has changed, but the way we support our customers and how we run our companies,...
A lot of marketing activity has been reactive over previous weeks. But as marketers, it’s important to remember to pause, reflect and observe what is happening in the marketing environment, so we...
This is a very difficult time for many businesses. And there’s no way of knowing how long it will last and the extent of the impact.
By conversions, I’m referring to generating new contacts that may become leads for your business. A conversion from your blog is someone submitting their contact details - perhaps for a gated...
One of the biggest issues stopping companies from hitting their growth targets is a lack of alignment between sales and marketing.