More from Marc Woodland
It’s a straightforward question. But, as is often the case when it comes to marketing, the answer’s not a straight ‘yes’ or ‘no’.
I was having a conversation recently with an experienced Marketing Director and complimenting him on how effectively he’d aligned the Sales and Marketing teams at one of his clients.
The landscape has shifted quickly for almost all businesses over recent weeks. It’s not just working from home that has changed, but the way we support our customers and how we run our companies, for many, is profoundly different.
A lot of marketing activity has been reactive over previous weeks. But as marketers, it’s important to remember to pause, reflect and observe what is happening in the marketing environment, so we can best navigate the coming weeks and months and ensure we’re working to a wider strategy.
This is a very difficult time for many businesses. And there’s no way of knowing how long it will last and the extent of the impact.
By conversions, I’m referring to generating new contacts that may become leads for your business. A conversion from your blog is someone submitting their contact details - perhaps for a gated piece of content or signing up to your newsletter - so that you can begin to nurture them into becoming clients.