Blog » Callum Dunbar

Callum Dunbar

More from Callum Dunbar

By Callum Dunbar
on July 29, 2018

UX copywriting is so hot right now.

By Callum Dunbar
on July 26, 2017

My team have engaged an agency to rewrite our website. Instead, the agency has recommended investing in a tone of voice guide before they start working. What’s one of those?

Put very simply, a tone of voice guide is one half of your brand book, or guide. It documents how your brand ‘speaks’, in tandem with the visual aspects of your brand like your logo, typography and brand colours.