Callum Dunbar

Callum Dunbar

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Callum Dunbar:

UX Copywriting: What is it and why does it matter

by Callum Dunbar | Jul 29, 2018 ||

UX copywriting is so hot right now.

Ask a copywriter: Why invest in a tone of voice guide?

by Callum Dunbar | Jul 26, 2017 ||

My team have engaged an agency to rewrite our website. Instead, the agency has recommended investing in a tone of voice guide before they start working. What’s one of those?

Put very simply, a tone...