Creatives: my top three tips for being more productive

by Marc Woodland | Nov 24, 2020 |

Productivity

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Back in 2013, I set up my first agency.

80% distribution / 20% creation

Content marketers are creative. We love to make things. 

Buyer Enablement: A framework for B2B online lead generation and sales

Gartner coined the term “buyer enablement” last year with much Linkedin fanfare and a pretty decent ebook. I remember reading it and thinking “it’s sales enablement and buyer journey mapping in a...

Should your business have a podcast?

It’s a straightforward question. But, as is often the case when it comes to marketing, the answer’s not a straight ‘yes’ or ‘no’.

Briefing: Paid-for email newsletters

How much would you pay for an email newsletter subscription?

The great gate debate: should you gate your content?

by Marc Woodland | Aug 04, 2020 ||

We live in divided times. 

Editorial-led distribution: What is it and why is it highly effective?

Question: How do you generate hundreds of ideal prospects ready to purchase for a brand new B2B SaaS product? 

Case study: How an enterprise grade B2B SaaS startup launched with over 350 leads

by Tom Sandford | Jul 10, 2020 |

Case studies

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When we first met the Solverboard team, we were confident we could deliver on the targets they set. What we didn’t know was just how far we’d overshoot them. 

Six essentials to get your content marketing back on track

If you’re anything like us and our clients, you’re busier than ever. 

Use ABM to align Sales and Marketing in a remote working world

I was having a conversation recently with an experienced Marketing Director and complimenting him on how effectively he’d aligned the Sales and Marketing teams at one of his clients.