Should your business have a podcast?

It’s a straightforward question. But, as is often the case when it comes to marketing, the answer’s not a straight ‘yes’ or ‘no’.

Briefing: Paid-for email newsletters

How much would you pay for an email newsletter subscription?

The great gate debate: should you gate your content?

by Marc Woodland | Aug 04, 2020 ||

We live in divided times. 

Editorial-led distribution: What is it and why is it highly effective?

Question: How do you generate hundreds of ideal prospects ready to purchase for a brand new B2B SaaS product? 

Case study: How an enterprise grade B2B SaaS startup launched with over 350 leads

by Tom Sandford | Jul 10, 2020 |

Case studies


When we first met the Solverboard team, we were confident we could deliver on the targets they set. What we didn’t know was just how far we’d overshoot them. 

Six essentials to get your content marketing back on track

If you’re anything like us and our clients, you’re busier than ever. 

Use ABM to align Sales and Marketing in a remote working world

I was having a conversation recently with an experienced Marketing Director and complimenting him on how effectively he’d aligned the Sales and Marketing teams at one of his clients.

A model for managing content marketing campaigns

by Tom Sandford | Jun 19, 2020 ||

There’s nothing worse for a content team than pouring your heart and soul into a fabulous new piece of content only to see it left to gather digital dust in the corporate blog archive after...

The Trello hack that boosted our productivity

by Tom Sandford | Jun 12, 2020 |



It’s been a busy few months for us here at Future Content. Of course it's been nothing compared to the rush that NHS staff and other key workers have had to face. But we’ve definitely been going...

B2B thought leadership content marketing: customer panels are back

by Tom Sandford | May 28, 2020 ||

One of the joys of working in a content agency is you get to interview a lot of smart people on behalf of your clients. The common thread of all of our interviews over the past few weeks is this;...