Content marketers tend to avoid talking too directly about the product in their ‘top-of-funnel’ or awareness-building content.
There are three questions I ask myself pretty much everyday when I'm coming up with content ideas for clients. They always help to clarify and elevate my thinking.
Most marketing teams are sitting on a ton of old content that isn’t ranking or getting traffic. But this content isn’t a lost cause.
This guide covers 63 different ways to get more SaaS leads, from coming up with irresistible gated content ideas to optimising your landing pages and launch campaigns.